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Why Valutare

Grounded in research,
built for people.

Every feature in Valutare is designed around established findings in human behavior, so you can be confident in the solution from day one.

100+studies
synthesized
5decades of
behavioral science
1research-backed
solution

Research-Backed Features

Goals & OKRs

The Research

  • Multi-level success definitions increase clarity and rating reliability
  • Agile, frequent cycles support adaptive strategy and transparency
  • Explicit manager commitments reinforce engagement and follow-through
Kiresuk & Sherman, 1968Locke & Latham, 2002Rogelberg et al., 2023Sawyer, 1992Weiser et al., 2020

In Valutare

  • Transparent, up-front definitions for meeting, exceeding, or falling below success
  • Agile updates for mid-cycle changes in the business
  • Key visibility on context & strategy, with manager commitments that enable attainment

Feedback

The Research

  • Specific, task-focused feedback makes feedback effective and motivating
  • Forward-looking conversations drive motivation and improvement
  • Behavior-change strategies lead to practice, observation, and learning
Gnepp, 2020Hattie & Timperley, 2007Kaliisa, 2026Wang, 2025

In Valutare

  • Share effective, specific feedback with compliance-ready AI support
  • Process the feedback you receive with AI-powered coaching
  • Turn feedback into simple experiments to run right in the flow of work

Growth

The Research

  • Teams with high psychological safety and accountability deliver better results
  • Skills-based career navigation improves planning and skill development
  • Learning in the flow of work yields higher engagement and outcomes
Bersin, 2018Chacko, M., et al., 2025Edmondson, 1999Kolb, 2014

In Valutare

  • Combines accountability for growth with private spaces for coaching and development
  • Career aspiration tools, with visibility into skills and competency-level expectations
  • AI-powered Learning Loop activities for learning right in the flow of work

Reviews

The Research

  • Blinded, independent assessments reduce bias and support equitable reviews
  • Behavioral-intention ratings are stronger, more actionable than trait ratings
  • Future-focused conversations drive improvement by shifting attention to next steps
Borman & Dunnette, 1975Gnepp, 2020Goldberg & Colquitt, 2026Pleskac et al., 2024

In Valutare

  • Behavioral-intention questions for meeting, exceeding, or falling below success
  • Evidence-based ratings drawn from documented work, not memory
  • Future-focused review conversations that surface next steps and growth
Research Area 1

The Research on Goals & OKRs

Research shows that pre-defining success at multiple levels—before work begins—transforms goal-setting from vague wishful thinking into measurable progress.

Goal Attainment Scaling

Kiresuk & Sherman (1968)

When people define what success looks like at multiple levels before they start, they're much more likely to achieve meaningful outcomes than with vague or binary goals.

CLEAR Goals

Why it matters

Goals shift from subjective judgment to verifiable achievement. Both manager and employee agree upfront what 'meets expectations' actually means.

Behaviorally Anchored Rating Scales

Smith & Kendall (1963)

Defining concrete behavioral examples of what different performance levels look like—before evaluation—reduces rating bias and increases reliability.

CLEAR GoalsReviews

Goal and Process Clarity

Sawyer (1992)

Goal clarity (certainty about expected outcomes) and process clarity (certainty about methods) independently predict performance. Ambiguity in either dimension hurts results.

GoalsOKRs

Goal Setting Theory

Locke & Latham (2002)

Specific, challenging goals consistently lead to higher performance than vague goals or no goals—but only when people are committed and have the ability to achieve them.

Goal Framework

Why it matters

Valutare helps people set goals that are specific enough to be measurable, challenging enough to drive growth, and realistic enough to maintain commitment.

Research Area 2

The Research on Feedback

When feedback isn't done well, it can undermine performance instead of enhancing it. The research is clear: effective feedback is task-focused, future-oriented, and answers 'what's next?'—not 'what do I think of you?'

Feedback Intervention Theory

Kluger & DeNisi (1996)

One-third of feedback interventions actually make performance worse. Feedback that threatens self-esteem or focuses on the person (rather than the task) backfires.

Feed-ForwardFeedback

Why it matters

Valutare's feedback system is designed around what research shows works: task-focused, future-oriented, and specific—not personal judgments.

Feed-Forward Methodology

Goldsmith (2002)

Instead of dwelling on past mistakes, feed-forward focuses on future possibilities. People are more receptive to suggestions for future behavior than criticism of past behavior.

Feed-ForwardCoaching

Continuous Feedback Effects

Jawahar (2010)

Feedback frequency matters. When feedback is ongoing rather than annual, employees can adjust in real-time and managers can reinforce progress consistently.

Feedback1-on-1s

The Power of Feedback

Hattie & Timperley (2007)

Effective feedback answers three questions: Where am I going? How am I doing? Where to next? The 'where to next' (feed-forward) is where real growth happens.

Feed-ForwardDevelopment

Why it matters

Every piece of feedback in Valutare includes feed-forward—actionable guidance on what to do next, not just evaluation of what happened.

Research Area 3

The Research on Adult Learning

Adults don't learn like students. They need psychological safety to take risks, a complete learning cycle, and connection to real work problems.

Psychological Safety and Learning

Edmondson (1999)

People won't take the interpersonal risks required for learning—admitting mistakes, asking questions, trying new things—unless they feel psychologically safe.

My GrowthPrivate Reflection

Why it matters

My Growth creates a truly private space where employees can reflect honestly, process feedback, and develop without fear of judgment.

Adult Learning Theory

Knowles (1984)

Adults learn differently than children. They need to know why something matters, prefer self-direction, learn best from real problems, and are motivated by internal factors.

DevelopmentVal AI

Separating Development from Evaluation

Boswell & Boudreau (2002)

When development and evaluation are combined, development suffers. People can't be honest about growth areas when those same areas affect their rating.

My GrowthReviews

Experiential Learning Cycle

Kolb (1984)

Real learning requires a complete cycle: having an experience, reflecting on it, forming new understanding, and trying something different. Most workplaces only do the first step.

ReflectTryNotice

Why it matters

My Growth supports the full learning cycle—not just capturing feedback, but prompting reflection and experimentation.

Research Area 4

The Research on Performance Reviews

Traditional ratings reveal more about the rater than the person being rated. Research shows behavioral intention questions and structured conversations produce reviews that are more reliable, fair and actionable.

Reinventing Performance Management

Deloitte (2015)

Asking managers what they think of employees reveals more about the manager than the employee. Asking what managers would do (hire again, promote, bonus) produces more honest answers.

ReviewsCalibration

Why it matters

Valutare's behavioral intention questions ask what managers would do, not what they think—reducing bias and producing more actionable insights.

Idiosyncratic Rater Effect

Scullen, Mount & Goff (2000)

53-72% of performance rating variance comes from the rater, not the person being rated. Traditional ratings reveal more about who's rating than who's being rated.

ReviewsBehavioral Intentions

Engagement-Performance Meta-Analysis

Harter et al. (2002)

Employee engagement is positively related to business outcomes including productivity, profitability, customer satisfaction, and reduced turnover.

EngagementCulture

One-on-One Meeting Science

Rogelberg et al. (2023)

Quality of 1:1 meetings between managers and direct reports strongly predicts employee engagement and manager effectiveness. Structure and consistency matter.

1-on-1sReviews

Why it matters

Valutare's 1-on-1 tools provide the structure research shows works—shared agendas, action tracking, and consistent cadence.

Research Area 5

The Research on Organizational Culture

Great cultures are built on open dialogue. When employees speak up and leaders respond, trust grows. Recognition and psychological safety create the conditions where people thrive.

Recognition as Intrinsic Motivator

Brun & Dugas (2008)

Recognition functions as an intrinsic motivator that positively affects job satisfaction. Values-based recognition reinforces culture and drives engagement.

RecognitionCulture

Why it matters

Valutare's Sparks connect recognition to your organization's values—making culture visible and reinforced daily.

Leadership and Employee Voice

Detert & Burris (2007)

When employees see leadership respond to feedback—not just collect it—trust increases and voice behavior improves. The door must actually be open.

VoiceEngagement

The Employee-Centric Organization

BCG (2024)

Companies that prioritized employee experience saw 1.8x higher revenue growth and 2x higher employee retention. Putting employees at the center is linked to strong business results.

CultureEngagement

Organizational Silence

Morrison & Milliken (2000)

Employees systematically withhold concerns, ideas, and honest feedback when they believe speaking up is futile or risky. This creates blind spots that hurt organizations.

VoiceCulture

Why it matters

Voice creates accountability for leadership response, so employees see their input actually matters. Speaking up becomes worth the risk.

Why research grounding matters

  • Most 'best practices' haven't been validated
  • One-third of feedback interventions worsen performance
  • Over half of rating variance comes from the rater, not the ratee
  • You deserve to know why your tools work

The AI Amplification Effect

Our CEO's book on how AI can enhance human performance is core to Val's human-centered interaction design.

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See the research in action

Schedule a demo to see how decades of research translates into a platform your team will actually use.