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Research Brief
Research Brief

Goal-Setting That Actually Works

The research behind effective goals—and why most corporate approaches miss the mark.

25%performance improvement when goals are set right
90%of goals fail due to poor design, not execution
6 pages

What you'll learn

  • Why stretch goals can demotivate instead of inspire
  • The conditions where goal-setting improves performance by 25%
  • How to balance ambitious targets with psychological safety
  • Frameworks for cascading goals without losing autonomy

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