Research Brief
Goal-Setting That Actually Works
The research behind effective goals—and why most corporate approaches miss the mark.
25%performance improvement when goals are set right
90%of goals fail due to poor design, not execution
6 pages
What you'll learn
- Why stretch goals can demotivate instead of inspire
- The conditions where goal-setting improves performance by 25%
- How to balance ambitious targets with psychological safety
- Frameworks for cascading goals without losing autonomy
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